Larry Carillo

Online Marketing Strategist

Social Media Strategies for Your Business

 In today’s highly competitive business environment, your business needs a social media marketing strategy if it is to survive. Unfortunately, many businesses do not have a social media strategy and it is hurting them in terms of generating traffic and gaining new customers.
Some tips to keep in mind:
– Content is king is the number one rule to remember in any social media strategy. Your site’s content must be continually fresh and update and it must be compelling enough to urge your potential customers to action as well as ensuring they continuously return for new updates and information.
– Establish a plan for all types of social media that you will be marketing at.  Different sites call for somewhat different strategies. Never assume that what seems to be working for you at Twitter and Facebook will work for you at YouTube, Google +, or Pinterest.
– Your followers are the lifeblood of your business in the social media jungle. Never ignore them. Engage them in conversation. Urge them to buy and to spread the word among their friends. Make sure they get the newsletter and listen to their feedback.
– Make certain that you constantly monitor those social media sites with which you are engaged. Keep your content fresh and engaging and keep the dialogue flowing with your visitors. Engagement with your traffic demonstrates that there is a human element behind the business. People like to do business with people they like.
– Engage some manner of analytics program so that you can truly track your progress and ROI. You need to know how you are doing and where you need to improve.
– Don’t shrug off any negative comments you might receive about your products or services. Answer the bad reviews immediately and diplomatically. People respect that and it will help the image of your business in the long run.
It is impossible to underestimate the importance of social media in today’s economic environment. You need a carefully laid out plan of action to attract those potential customers and increase your bottom line.

About Larry Carillo

I'm a proud husband and father. Faith and family are most important to me. I'm an Online Marketing strategist who loves to help businesses build a community of followers so they can grow revenue. I'm an avid Denver Broncos fan and love spending time out on the golf course.

Connect with me on Google+ or Follow Me on Twitter @larrycarillo