Larry Carillo

Online Marketing Strategist

Apple Looking to Enhance Siri’s Witty Personality by Hiring Qualified Writers

According to an article on, Apple is looking to hire writers to help enhance Siri.  According to the article, a job ad posted by apple on Linkedin, dug up by MIT Technology Review, appeals to writers to help make Siri more conversational.  Apple is looking to hire writers with the purpose of “evolving and enriching Siri.”

The ad says that writers who apply will also need “experience in writing character-driven dialog,” a good vocabulary” and, ideally, “knowledge of more than one language.”

According to Apple’s source, they were thinking, “How would we want a person to respond” while developing the software?  Apple focused on keeping Siri’s personality “friendly and humble – but also with an edge.”

Apple has been working to expand Siri’s compatibility to new devices such as the Ipad as well as new languages.  Apple has also improved Siri in iOS 6 with new movie, sports and restaurant features, and is set to introduce movie ticket purchases through Fandango with the upcoming iOS 6.1.

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About Larry Carillo

I'm a proud husband and father. Faith and family are most important to me. I'm an Online Marketing strategist who loves to help businesses build a community of followers so they can grow revenue. I'm an avid Denver Broncos fan and love spending time out on the golf course.

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