Larry Carillo

Online Marketing Strategist

In 2012 banned advertisers rise only 8%

According to Search Engine Land, in a blog post this week, Google announced that the company cut 224 million bad ads in 2012 – up 67% from 2011.

There is no shortage of scammers, as the 2012 numbers show, but there is hope.  The number of banned advertisers rose just 8% from 2011 to 2012.  In 2011 the number of banned advertisers increased by 70%. Google introduced, last year, several changes to their detection systems and began being more transparent about the ad quality team’s efforts to block counterfeiters.   The fact that the number of scammers is slowing down could mean that Google’s efforts to stop them is paying off and that they are not flocking to AdWords as much.

 

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About Larry Carillo

I'm a proud husband and father. Faith and family are most important to me. I'm an Online Marketing strategist who loves to help businesses build a community of followers so they can grow revenue. I'm an avid Denver Broncos fan and love spending time out on the golf course.

Connect with me on Google+ or Follow Me on Twitter @larrycarillo