Larry Carillo

Online Marketing Strategist

Content marketing trends emerging in the new year

According to an article on clickz.com, social media marketing is being deployed more thoughtfully and effectively.  Authors and editors have some great, user-friendly tools (Snip.it and Percolate) to use to curate great content.  The explosive growth of consumer demand for smartphones and tablets has not yet caught up with marketing dollars.

Following are five content marketing trends that help produce quality content on the independent web:

1.  Bloggers are partnering with each other creatively. 

2.  Companies like GE and American Express – thought leaders.

3. Editorial briefs – just as important as creative briefs.

4.  Ideas are being visually expressed like never before.

5.  Typical stats: PVs, UVs, likes, impressions, & shares measure the success of content marketing programs.

 

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About Larry Carillo

I'm a proud husband and father. Faith and family are most important to me. I'm an Online Marketing strategist who loves to help businesses build a community of followers so they can grow revenue. I'm an avid Denver Broncos fan and love spending time out on the golf course.

Connect with me on Google+ or Follow Me on Twitter @larrycarillo