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2013 April – Larry Carillo

Larry Carillo

Online Marketing Strategist

Archives for April 2013

A Marketer’s Must Have – Twitter’s New Keyword Targeting System

According to an article on Clickz.com, a keyword targeting system has been revealed by Twitter – giving marketers the ability to target users based on the words they tweet. According to the article, the feature is successful because of Twitter’s ability to reach consumers in real time.  The system allows for marketers to pinpoint users […]

Using analytics and wordpress to measure content engagement and effectiveness

According to an article on searchengingland.com, although many blogs are written well and receive praise, tweets, shares, and +1’s, reader engagement is not always there. The next step beyond basic Google Analytics is going beyond the search and keyword into how those keywords bring the visitor into content they either read or don’t read.  Many […]