Larry Carillo

Online Marketing Strategist

Women’s Health Magazine and Facebook team up to launch an online campaign that urges women to live healthier

According to an article on Clickz, in honor of National Women’s Health Week (May 12-18) , the motivational power of social media is being used by Women’s Health Magazine and Facebook in the form of an online campaign that urges women to live healthier. One new challenge a week is being issued by Women’s Health […]

Mass Affluent Consumers Utilzing Social Media

According to an article on Clickz.com, A recent study by LinkedIn shows that about 90 percent of mass affluent consumers use social media. Consumers who have investable assets between $100,00 and $1 million are considered mass affluent, according to the study.  This group is active on social media and could prove a key market for […]

A Marketer’s Must Have – Twitter’s New Keyword Targeting System

According to an article on Clickz.com, a keyword targeting system has been revealed by Twitter – giving marketers the ability to target users based on the words they tweet. According to the article, the feature is successful because of Twitter’s ability to reach consumers in real time.  The system allows for marketers to pinpoint users […]

Using analytics and wordpress to measure content engagement and effectiveness

According to an article on searchengingland.com, although many blogs are written well and receive praise, tweets, shares, and +1’s, reader engagement is not always there. The next step beyond basic Google Analytics is going beyond the search and keyword into how those keywords bring the visitor into content they either read or don’t read.  Many […]

The Positive Effects of Social Sharing

According to an article on Clickz.com, most businesses will never have a million fans; however,  there are many companies, large and small, that have only a few thousand fans and followers and dedicated staff and agency relationships that do nothing by develop content and manage these communities. Some might say that this is a waste […]

Enhanced search features and improved query results make LinkedIn even more user friendly

According to an article posted on searchengineland.com, a number of enhancements are being made to the professional networking site, LinkedIn.  Included in the enhancements are: a smarter query intent algorithm that continuously serves up more relevant results and a new unified search feature.  These features are launching today. The most anticipated upgrade to LinkedIn is […]

Social Media – How to increase likes/followers/fans

According to an article on Clickz, Facebook and Twitter encourage companies to run ads; however, since social media took off, one of the top questions has been: “How do we get more followers/fans/likes” for our business? Answer: “Build personal requests into your business processes.” According to the article, most fans are customers or are planning […]

Mt. Kilimanjaro, Mt. Everest – Google Maps Captures Amazing Scenery

According to an article on Mashable, vivid, detailed pictures taken by climbers while scaling the highest mountains across various continents, from Mt. Aconcagua (South America) and Mt. Kilimanjaro (Africa) to Mt. Everest Base Camp (Asia) to Mt. Elbrus (Europe) have just been added to Google Maps. The images that are now available to view not […]

Did you know that Facebook has the potential to affect your mood?

According to an article on Mashable,  people who use social network sites, in particular, Facebook, are affected.  According to the article, Facebook has the power to make people less lonely, more envious, and can even affect their memory. A survey conducted by Rebtel, a mobile voice over IP company, linking feelings to heavy and light […]

Visual Social Media – The New Trend

According to an article on Clickz, a trend in social media is emerging that businesses cannot afford to overlook.  Social networks and web content are becoming more and more visual.  The more visual the content, the more it is being used. Is is obvious in the virtual world that images are the key to breaking […]