Larry Carillo

Online Marketing Strategist

Using analytics and wordpress to measure content engagement and effectiveness

According to an article on searchengingland.com, although many blogs are written well and receive praise, tweets, shares, and +1’s, reader engagement is not always there. The next step beyond basic Google Analytics is going beyond the search and keyword into how those keywords bring the visitor into content they either read or don’t read.  Many […]

Mt. Kilimanjaro, Mt. Everest – Google Maps Captures Amazing Scenery

According to an article on Mashable, vivid, detailed pictures taken by climbers while scaling the highest mountains across various continents, from Mt. Aconcagua (South America) and Mt. Kilimanjaro (Africa) to Mt. Everest Base Camp (Asia) to Mt. Elbrus (Europe) have just been added to Google Maps. The images that are now available to view not […]

In 2012 banned advertisers rise only 8%

According to Search Engine Land, in a blog post this week, Google announced that the company cut 224 million bad ads in 2012 – up 67% from 2011. There is no shortage of scammers, as the 2012 numbers show, but there is hope.  The number of banned advertisers rose just 8% from 2011 to 2012.  […]